Tennis Star Serena Williams Becomes The Face Of Lincoln Navigator

2018 is so good for Serena Williams as she was unveiled as the face of 2018 Lincoln Navigator. The tennis star was seen in a social media campaign on Thursday, driving the 2018 Lincoln Navigator.

Ford the owner of the Lincoln brand, said Serena accords the attributes of the Navigator, which balances multiple portions of work, family life, and recreation.

In the advert, Serena showcased her first luxury vehicle, which she named Ginger, and is apparently a white Lincoln Navigator.

With this new Lincoln campaign with Serena Williams as the new face of the brand, an investment of $25 million will be invested for the Navigator production at the Kentucky Truck Plant.

The main Navigator competitor is the Escalade, however Land Rover and Mercedes Benz sales is higher than the Lincoln brand.

With Serena as the new face of the Navigator, do you think the Navigator will topple the sales of Land Rover and Mercedes Benz?